Case study

QSR · 30 countries · Executive reporting

Company metrics tree: the full P&L on one canvas

A custom interactive metrics tree on Apache Superset that turned hours of cross-dashboard root-cause analysis into minutes — and became the opening view of a global QSR brand's weekly leadership reviews.

StackApache SupersetCustom Superset plugin

Context

For the same global QSR brand, leadership had a different problem: not a lack of data, but a lack of structure.

Metrics lived in separate dashboards across teams and tools. When revenue dropped or a KPI moved unexpectedly, figuring out why meant jumping between reports, asking analysts, and losing hours before arriving at an answer.

Problem

The company needed a single instrument that could show the full hierarchy of business metrics — from EBITDA down to unit-level drivers — and let any stakeholder quickly understand what changed, why it changed, and which part of the business was responsible. Both top-down for leadership reviewing the big picture, and bottom-up for unit leaders investigating their specific area.

  • Metrics scattered across dashboards in different teams and tools
  • Hours of cross-report navigation just to answer 'why did this move?'
  • No shared definitions — same KPI meant different things in different rooms
  • Leadership and unit leads didn't share a common view of the business

Solution

A custom interactive metrics tree built on Apache Superset — not a standard dashboard layout, but a navigable, zoomable tree that maps the company's full metric hierarchy in one canvas.

Every node shows the current value, MoM and YoY change, with color-coding to surface problems at a glance. Every week, leadership opens the tree at the top of strategic reviews — it takes seconds to see which metrics are green and which need attention.

When something is off, they zoom in on the problem node and drill through to the detailed section. Unit leads use the same view to prepare for those meetings: they know exactly which numbers will be discussed and can come ready with context. Anyone in the company can open the tree at any time and understand where the business stands without asking an analyst.

How leadership uses the tree
  1. Open the tree

    weekly review opener

  2. Scan the colors

    MoM & YoY at a glance

  3. Zoom on the problem

    any level of the hierarchy

  4. Drill into the node

    country × channel × time

  5. Decide & assign

    with shared context

Results

1 view

entire company metric hierarchy in one place

~3×

faster root-cause analysis vs. navigating separate dashboards

Weekly

used in strategic leadership reviews

Full metric hierarchy

EBITDA → Revenue → Buyers → ARPPU → Average check and deeper — all connected and visible at once.

Zoom & navigate

Pan and zoom across the tree to focus on any level — from company overview to individual metric drivers.

Drill into detail

Click any node to jump into a dedicated section with full breakdowns by country, channel, and time.

Instant problem detection

Color-coded deltas make underperforming nodes visible immediately — no manual comparison needed.

Centralized metrics

Revenue, non-revenue, cancellations, ARPPU, average check — one consistent definition for the whole company.

Open to everyone

Designed for C-level and unit leads, but accessible to anyone in the company who wants context on the business.

Need the same metric structure for your business?

Let's design a metrics tree that gives leadership a single source of truth.

On the call we review your current metric definitions, reporting cadence, and review rituals. You leave with a concrete scope: the metric hierarchy worth modelling, what should be drillable, and how the tree fits into your leadership workflows.

  • Audit of current metric definitions
  • Hierarchy design from top KPIs to unit drivers
  • Drill-down structure: countries, channels, time
  • Color-coding rules and alert thresholds
  • Rollout plan for leadership reviews

On the call we review your current metric definitions, reporting cadence, and review rituals. You leave with a concrete scope: the metric hierarchy worth modelling, what should be drillable, and how the tree fits into your leadership workflows.

Book a call