Case study
Mobile & web analytics dashboard for a global QSR brand
How we replaced 20+ scattered reports with a single self-service instrument — giving product managers and business leaders a unified view of digital performance across 30 markets.
Context
A fast-growing quick-service restaurant chain with 3M+ monthly active users across its mobile app and website had no single source of truth for digital performance.
Product managers and analysts were drowning in 20+ scattered reports, waiting up to a day for ad-hoc data pulls every time a business question came up.
Problem
The team needed a unified view of how their digital channels were actually performing — not just vanity metrics, but the full picture: how many users were active, where they dropped off, how much revenue the app was driving across different countries, and how all of this moved over time.
- 20+ disconnected reports with no consistent metric definitions
- Up to a day's wait for answers to routine business questions
- No cross-channel view: app, web, and kiosk lived in separate tools
- Country teams couldn't compare performance or benchmark against each other
Solution
A comprehensive analytics dashboard that became the team's daily instrument for tracking the health of their digital business — built in the brand's visual identity, designed for non-technical stakeholders.
The dashboard covers active users (DAU, WAU, MAU), conversion funnels from app open to order, orders and revenue split by channel, new user acquisition with first- and third-order conversion, and a full country-level breakdown across all 30 markets. Every metric ships with an embedded definition so stakeholders always know exactly what they're looking at.
App & web events
clicks, opens, orders
ETL & metric layer
unified definitions
Multi-dimensional model
country × channel × time
Dashboard modules
6 views, 10+ KPIs
Product & business teams
daily reviews, ad-hoc
App & web events
clicks, opens, orders
ETL & metric layer
unified definitions
Multi-dimensional model
country × channel × time
Dashboard modules
6 views, 10+ KPIs
Product & business teams
daily reviews, ad-hoc
Results
3M+
monthly active users across app & web
20×
scattered reports replaced by one tool
Days → min
time-to-insight for ad-hoc questions
Active users, defined precisely
DAU, WAU, and MAU tracked with a clear definition of what 'active' means in the product context — delivery screen visits, cart entries, completed payments.
Conversion funnels, end to end
Step-by-step from app open to completed order, tracked both as a snapshot and in daily dynamics, broken down by country and region.
Orders & revenue by channel
Absolute values and trends split by mobile app, kiosk, and other channels — with share dynamics showing each channel's contribution to total revenue.
Country-level intelligence
Every key metric sliced across all 30 markets, with year-over-year comparisons built in to surface real change versus seasonal noise.
Need the same clarity on your digital channels?
Let's map what a unified analytics dashboard looks like for your product.
On the call we review your current reporting landscape, key business questions, and data sources. You leave with a concrete scope: which metrics to consolidate, how to define them consistently, and what the dashboard needs to cover to actually replace the scattered reports.
- Audit of current reports and their gaps
- Metric definitions aligned with your product logic
- Dashboard scope: views, KPIs, dimensions
- Country and channel breakdown design
- Delivery timeline and rollout plan
On the call we review your current reporting landscape, key business questions, and data sources. You leave with a concrete scope: which metrics to consolidate, how to define them consistently, and what the dashboard needs to cover to actually replace the scattered reports.